for Grindex

Update: 09.08.2022

Last week: 30 week 2022 (25.07.2022 - 31.07.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 539 1.5% 49.2% -0.1 709 030 -0.2% 79.4% -0.2 1.8%
MoM 6 472 -21.1% 49.5% -5 3 040 336 -23.1% 79.9% -3.1 -13.0%
YTD 69 250 -6.5% 54.7% -4.6 32 716 484 20.0% 82.4% 0.8 1.4%
MAT 112 778 -16.3% 52.9% -7 51 057 574 9.8% 80.9% -0.5 -5.2%
KAPSIKAM
WoW 14 468 -6.0% 2.3% -0.1 5 784 308 -5.5% 2.4% -0.1 -2.1%
MoM 62 408 -14.7% 2.2% -0.2 25 115 374 -17.0% 2.3% -0.3 -6.8%
YTD 603 461 0.6% 2.6% 0.1 253 653 510 1.7% 2.8% -0.2 -2.2%
MAT 1 068 721 -7.9% 2.7% 0 443 214 889 -5.2% 3.0% -0.3 -6.3%
MILDRONATE
WoW 55 094 -0.5% 20.8% 0.6 35 779 682 -0.4% 22.2% 0.4 -3.2%
MoM 248 954 -20.1% 20.7% -1.5 161 511 460 -21.4% 22.1% -1.4 -14.2%
YTD 2 909 669 9.6% 16.5% 0.4 1 706 802 402 54.9% 18.2% 3.4 7.1%
MAT 5 050 375 8.1% 16.6% 1 2 538 662 453 33.5% 16.7% 2.4 1.4%
SULFARGIN
WoW 2 363 -1.4% 0.7% 0 1 278 904 -0.3% 1.1% 0 -0.1%
MoM 15 741 40.0% 1.1% 0.4 7 958 354 37.6% 1.6% 0.5 -5.5%
YTD 94 322 2.3% 0.9% 0.1 47 463 176 8.0% 1.2% 0.1 -8.4%
MAT 166 281 -6.5% 0.9% 0 83 264 971 1.6% 1.2% 0.1 -9.7%
VIPROSAL
WoW 16 697 -6.9% 2.5% -0.1 6 671 010 -7.0% 2.6% -0.2 -2.2%
MoM 78 108 -14.3% 2.7% -0.2 31 325 351 -15.3% 2.8% -0.2 -7.2%
YTD 756 956 27.2% 3.1% 0.7 311 361 856 39.1% 3.3% 0.7 -1.7%
MAT 1 405 262 14.2% 3.3% 0.6 558 724 777 21.6% 3.5% 0.5 -5.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 69 250 -6.5% 54.7% -4.6 32 716 484 20.0% 82.4% 0.8 1.4%
KAPSIKAM 603 461 0.6% 2.6% 0.1 253 653 510 1.7% 2.8% -0.2 -2.2%
MILDRONATE 2 909 669 9.6% 16.5% 0.4 1 706 802 402 54.9% 18.2% 3.4 7.1%
SULFARGIN 94 322 2.3% 0.9% 0.1 47 463 176 8.0% 1.2% 0.1 -8.4%
VIPROSAL 756 956 27.2% 3.1% 0.7 311 361 856 39.1% 3.3% 0.7 -1.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 112 778 -16.3% 52.9% -7 51 057 574 9.8% 80.9% -0.5 -5.2%
KAPSIKAM 1 068 721 -7.9% 2.7% 0 443 214 889 -5.2% 3.0% -0.3 -6.3%
MILDRONATE 5 050 375 8.1% 16.6% 1 2 538 662 453 33.5% 16.7% 2.4 1.4%
SULFARGIN 166 281 -6.5% 0.9% 0 83 264 971 1.6% 1.2% 0.1 -9.7%
VIPROSAL 1 405 262 14.2% 3.3% 0.6 558 724 777 21.6% 3.5% 0.5 -5.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 539 1.5% 49.2% -0.1 709 030 -0.2% 79.4% -0.2 1.8%
KAPSIKAM 14 468 -6.0% 2.3% -0.1 5 784 308 -5.5% 2.4% -0.1 -2.1%
MILDRONATE 55 094 -0.5% 20.8% 0.6 35 779 682 -0.4% 22.2% 0.4 -3.2%
SULFARGIN 2 363 -1.4% 0.7% 0 1 278 904 -0.3% 1.1% 0 -0.1%
VIPROSAL 16 697 -6.9% 2.5% -0.1 6 671 010 -7.0% 2.6% -0.2 -2.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 6 472 -21.1% 49.5% -5 3 040 336 -23.1% 79.9% -3.1 -13.0%
KAPSIKAM 62 408 -14.7% 2.2% -0.2 25 115 374 -17.0% 2.3% -0.3 -6.8%
MILDRONATE 248 954 -20.1% 20.7% -1.5 161 511 460 -21.4% 22.1% -1.4 -14.2%
SULFARGIN 15 741 40.0% 1.1% 0.4 7 958 354 37.6% 1.6% 0.5 -5.5%
VIPROSAL 78 108 -14.3% 2.7% -0.2 31 325 351 -15.3% 2.8% -0.2 -7.2%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs